2020 Singles Day results
115 billion USD!
This crazy number shows the generated sales of Alibaba and JD during the “Singles Day” shopping event period in China. A new record.
- Alibaba achieved more than 74 billion USD in sales, a plus of 34 billion USD vs. 2019
- JD achieved almost 41 billion USD in sales, a plus of 10 billion USD vs. 2019
The giant growth in comparison to 2019 is also linked to the extension of the event period from 1 day in 2019 to 11 days in 2020.
I am sure that this event will get more and more relevant in Europe as well and will potentially become an interesting addition to other shopping events like Black Friday.